Smartwool is a renowned brand specializing in the production of outdoor clothing and accessories made from high-quality merino wool. It was founded in 1994 in Steamboat Springs, Colorado, USA. The founders were ski instructors who were looking for an alternative to traditional synthetic socks that did not provide adequate comfort and protection from the cold. Their inspiration became merino wool – a natural material that perfectly regulates body temperature, is soft, does not irritate the skin, and is resistant to unpleasant odors.
Development and Philosophy of the Brand
Since its inception, Smartwool has been dynamically developing, constantly introducing innovations in both technology and sustainable production. The brand has gained worldwide recognition for its high-quality products and consistent use of merino wool from certified, eco-friendly farms. Smartwool promotes environmental responsibility and ethical sourcing of raw materials, collaborating with institutions that monitor animal welfare standards.
Smartwool Products in the MILITARY Offer
In our offer, Smartwool socks are available, made from a combination of natural merino wool, nylon, and a small addition of elastane. Merino wool provides natural thermoregulation – keeping warmth on cold days and wicking away excess moisture on warmer days.
