Reebok is one of the most recognizable sports brands in the world, known primarily for producing footwear, clothing, and sports accessories. The Reebok company originates from the United Kingdom. Its roots date back to 1895, when British runner Joseph William Foster, along with his father, founded J.W. Foster and Sons in the town of Bolton near Manchester, specializing in handmade running shoes. One of the first innovative solutions was spiked shoes, which quickly gained popularity among athletes.
In 1924, the company's shoes were used by British Olympians during the Olympic Games in Paris. However, a breakthrough in the brand's history occurred in 1958 when the founder's grandsons – Joe and Jeff Foster – decided to refresh the family business and gave it a new name: Reebok. This name comes from the South African antelope, symbolizing agility and speed.
Development and Expansion
Initially, Reebok was a niche brand, but by the 1970s, it began dynamic development, entering the American market. It was this expansion across the ocean that allowed the company to experience a rapid increase in popularity and sales. In the following decades, Reebok became one of the leaders in the sports market, competing with the world's largest brands.
Reebok consistently expanded its offerings, introducing technological innovations and responding to the changing needs of athletes and active lifestyle enthusiasts. The brand was also a pioneer in promoting fitness, especially in the 1980s, when it engaged in popularizing aerobics by introducing specialized footwear and clothing dedicated to this form of activity.
Reebok Brand Offerings
Currently, Reebok offers a wide range of products intended for both professional athletes and physically active individuals on a daily basis. The brand's assortment includes:
- Sports Footwear – for running, training, fitness, basketball, soccer, and everyday use (sneakers). At a certain point, the brand also introduced tactical footwear dedicated to specialized applications.
- Sports Clothing – t-shirts, hoodies, pants, leggings, jackets, and technical underwear.
- Accessories – sports bags, backpacks, caps, socks, gloves, and other accessories.
Reebok Products in the MILITARY Offer
In our offer, Reebok tactical shoes are primarily available, which are perfect for hiking in the field. These are very durable shoes, equipped with a non-slip sole, durable construction, stabilizing lacing system, and a range of other solutions that increase comfort and safety in difficult conditions.
